Radio Ad Forum

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Does Radio Still Reach People?

Does Radio Still Reach People?

Want to See Big Results In Your Advertising ROI?   It has recently been written that “Traditional media is on a comeback.” We say… it has never gone away. With the digital age, social media, streaming TV and radio, etc., it is erroneously thought that good ol’...

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Facebook Advertising is Good For…?

Facebook Advertising is Good For…?

Well, We Know It’s Good for Facebook!   According to CNBC, as of February 1st, 2023, Meta Platforms, Inc. (Facebook) reported a 4th quarter increase in revenue, a whopping $32.17 billion! Pretty awesome, right? We have stated that Facebook advertising revenues...

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Political Radio Ad Campaigns Need a Theme!

Political Radio Ad Campaigns Need a Theme!

For Political Radio Ads Your Theme Must Be Important to Your Voters!   Now, if you're about to tell me that your theme is you, and how great of a job you're going to do when you get in office then maybe you should try to do something else other than running for...

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Radio, Imagination, and Inspiration

Radio, Imagination, and Inspiration

Kindling for Imaginations   The brilliant theoretical physicist, Albert Einstein, said “Imagination is more important than knowledge. For knowledge is limited to all we now know and understand, while imagination embraces the entire world, and all there ever will...

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How Many People Are Listening to That Radio Show?

How Many People Are Listening to That Radio Show?

Are Those Listener Numbers Bull or Not?   What is the Cume?   How many people are listening to a radio program? How do you know? The way to determine that has been around for a long time per Nielsen ratings. The Cume is the average listenership for each 15...

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Why Should You Advertise?

Why Should You Advertise?

Should You Advertise?   No matter how long you have been in business, keeping your name “out there” and fresh in people’s minds is important. If you have the lowest prices, the best selection, and/or the best customer service, you should advertise and keep your...

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Will Radio Be King Again?

Will Radio Be King Again?

Before There Were TV Shows, There Were Radio Shows!   Before there was streaming radio, movies and TV, before there were cell phones, before the World Wide Web, before DVDs and Blu-Ray, before there were cineplexes, before there was television, there was radio....

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