by Pete Miller | Feb 9, 2023 | Radio
Want to See Big Results In Your Advertising ROI? It has recently been written that “Traditional media is on a comeback.” We say… it has never gone away. With the digital age, social media, streaming TV and radio, etc., it is erroneously thought that good ol’...
by Pete Miller | Feb 3, 2023 | Radio
Well, We Know It’s Good for Facebook! According to CNBC, as of February 1st, 2023, Meta Platforms, Inc. (Facebook) reported a 4th quarter increase in revenue, a whopping $32.17 billion! Pretty awesome, right? We have stated that Facebook advertising revenues...
by Pete Miller | Jan 31, 2023 | Radio
Yeah, But… If you’re a Facebook fan, I’m sure you’ve said to yourself, “Yeah, but Facebook delivers your ad to millions more people right into their device!” And that certainly was true many years ago, and still is to some degree. But...
by Pete Miller | Jan 24, 2023 | Radio
For Political Radio Ads Your Theme Must Be Important to Your Voters! Now, if you’re about to tell me that your theme is you, and how great of a job you’re going to do when you get in office then maybe you should try to do something else other than...
by Pete Miller | Jan 20, 2023 | Radio
Kindling for Imaginations The brilliant theoretical physicist, Albert Einstein, said “Imagination is more important than knowledge. For knowledge is limited to all we now know and understand, while imagination embraces the entire world, and all there ever will...
by Pete Miller | Jan 18, 2023 | Radio
Get on the Early Side of the Trend with Radio Advertising! You’ve heard me rant about the fact that digital is burning people out with too much advertising! Here’s more proof in the proverbial pudding today. Marissa Koslov from eMarketer.com is...