Radio is Your Best Choice for Advertising

Here are a Few Reasons Why Radio is Your Best Choice for Advertising


There are lots of reasons why radio should become your number one go-to choice for advertising. You can search “benefits of radio advertising” or “reasons to advertise on radio” on the Internet and several pages will come up offering lists of reasons. Here are a few to consider.

Radio continues to be remarkably popular because it is so widely available – like,  everywhere. It is a free technology that allows listeners to hear their favorite music stations or shows without paying a dime, and it doesn’t require any special equipment. Even with the increasing popularity of streaming radio services and podcasts, radio is still one of the most widely-used mediums around the world.

Take a look at these statistics!

1. Radio is listened to weekly by more than 3 billion people around the world.
2. The typical US radio listener spends about 1 hour 39 min per day listening to the radio.
3. Radio reaches 92% of adults in the U.S. every week.
4. At 41%, Radio garners more listening time from US adults than any other source.
5. Radio is the medium of choice for 94% of people aged 35-49.
6. 47% believe listening to commercials is a fair exchange for the free content they receive on radio.
7. 46% of listeners considered purchasing something after hearing a commercial on the radio.
8. By 2025, 18-34 year olds will most likely spend more time listening to the radio than watching TV.
9. Men account for approximately 55 percent of all listeners to the radio.
10. Boomers spend more time listening to the radio than any other generation.
11. 60% of people believe radio advertisements are trustworthy.
12. 66% of people aged 55-75 listen to the radio because it’s free.

So don’t be afraid to “go old school” when it comes to attracting new customers—radio can still be one of your greatest assets!

Need More Reasons?

Radio is in the car, at work, and at play. Everywhere you go, radio is there. It is the advertising machine your customers take with them wherever they go.

Newspaper rates are up (even though circulation is down). TV ad rates are up (even though viewership is down). Radio advertising costs are still less than any other major form of advertising.

Want a symphony orchestra in your ad, a galloping horse, a Gospel choir, a giggling child, a romantic song? With emotion-stirring sounds, radio’s theater of the mind stimulates the imagination with emotion-filled pictures.

Radio is the Heartbeat of the Community.

People listen to the radio to find out what is happening now in their community such as special events, news, traffic updates, weather reports, sport and entertainment.

Radio is influential. Studies show that radio content influences people because they feel they are hearing it from a “friend” and referrals are always the best type of sales opportunity.

Radio Reaches Your Target Customers with Frequency. People choose to listen to the radio – they want to listen and be engaged and they listen on average to almost 15 hours of commercial radio each week.

Radio ad messages are still producing awesome results. Data evaluating the radio market in the United States shows that in 2020 radio advertising spending in the country amounted to 10.01 billion U.S. dollars. It is forecast that spending on radio ads will grow to 11.76 billion dollars by the end of 2024.

Steady growth equals more revenue in your pocket. Consistent and measurable results are what counts in any advertising campaign!  Call us or fill out the contact form and we’ll get back to you quickly.


by Pete Miller & Sean Pearce




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