Should You Advertise?
No matter how long you have been in business, keeping your name “out there” and fresh in people’s minds is important. If you have the lowest prices, the best selection, and/or the best customer service, you should advertise and keep your customer base growing.
Here are a few great reasons to advertise:
1) It is wise to advertise to reach new customers.
The market is changing all the time. When new families move into your area, this means potential customers for you or for your competition.
2) It is wise to advertise continually.
The National Retail Merchants Association says “mobility and non-loyalty are rampant. Stores must promote to get former customers to return and to attract new ones.”
3) It is wise to advertise because it pays off over time.
Your advertising today is impacting customers whose buying decisions may be weeks away. Your advertising gives you a long-term advantage over competitors who cut back or cancel their advertising.
4) It is wise to advertise to generate more traffic.
Whether you have a store or a website, continual traffic is desirable to bring sales increases and to grow your customer base.
5) It is wise to advertise to make more sales.
Advertising really works! Businesses that succeed are usually steady advertisers.
6) It is wise to advertise because your competition is advertising.
You should advertise to keep your share of customers or they will be attracted to your competitors.
Questions? Call us at 800-208-7154 or fill out the contact form.
By Pete Miller and Sean Pearce
